Selected Work:
Back to the Roots
Back to the Roots is an organic gardening company dedicated to making home gardening accessible, enjoyable, and successful for everyone. The product line includes 100% USA-grown organic seeds, soil, plant food, raised beds, and more. As America’s fastest-growing organic gardening brand, Back to the Roots is available in over 15,000 retail locations nationwide.
Groovebox Outdoor Living
Groovebox is a modular, flat-pack collection of modern fire pits, barbecues, furniture, and planters, featuring the innovative and patented Groovebox assembly system. Designed for efficiency and style, the products are mass-produced in China and distributed globally. Acquired by Venture Pro, Shenzhen Jumbowise.
STUDIO EMG
STUDIO EMG was a design and manufacturing company that specialized in handcrafted concrete site furnishings for select projects throughout North America. Products included fire features, furniture, planters and more. The company was recognized as an industry leader for its innovative use of material and distinct design aesthetic. Acquired by Wells Concrete.
About:
Eric is a results-driven business development and marketing executive with over a decade of global experience in the consumer product industry. Known for working at the intersection of design and business, he combines creative vision with strategic expertise to drive growth through innovative partnerships, product and brand development, and go-to-market strategies. As an entrepreneur, Eric has a proven track record of transforming ideas into successful products and strategies, seamlessly navigating the entire product lifecycle from concept to commercialization to in market success and sell-through.
Currently, Eric leads Business Development at Back to the Roots, the fastest-growing organic gardening company in the U.S., where he drives revenue growth and builds strategic retail partnerships. He also works as a fractional consultant, connecting global brands with manufacturing partners across Asia. Previously, Eric founded and scaled two consumer product companies, both of which achieved successful acquisitions.
Skills & Experience:
Cross-Functional Leadership & Collaboration
Business Development & Revenue Growth
Consumer Product & Brand Development
Consultative Sales and Go-To-Market Strategies
Creative Direction & Design Management
Global Sourcing & Manufacturing
Visual Merchandising & Retail Fixtures
Market Analysis & Competitive Research
Consumer Research & Experience Design
Partnerships & Negotiations