Bespoke Post | Subscription Box Concept
Box Title:
Pour and Go
Tag Line:
“Pour Over Coffee For Life On The Go”
Box Description:
Life on the go is better with a fresh cup of joe! Now, you can master the art of the pour over anywhere anytime! Meet the Pourigami- the world’s smallest, most durable and portable travel coffee dripper! This “Pour and Go” coffee themed box combines the Pourigami Coffee Dripper with a selection of the best beans around, stainless steel camp cup, manual coffee grinder, custom coffee filters and the perfect “café quality” how-to-guide. From the campsite to your next flight and everywhere in between… It’s time to be your own barista!
Value Proposition:
The world is getting smaller, people are on the move and they want to do more with less. On top of that everyone enjoys a little buzz to jumpstart the day. This “Pour and Go” coffee themed box is right on-trend; it not only meets the needs of the target demographic, it inspires the consumer to be their own barista! Whether a person enjoys camping trips, takes long flights to far off lands, lives in a tiny New York loft or all of the above this themed box is one that Bespoke Post Members will not want to miss out on!
Partnership:
Bespoke Post partners with great brands that offer cool products. This themed box combines two best-in-class brands, MiiR and Blue Bottle Coffee, that are loved and recognized by consumers. MiiR is a premium drinkware company with a social mission that creates thoughtfully designed products. Blue Bottle Coffee is a premium roaster that focuses on single-origin, high quality beans for the coffee connoisseur. In my research, I found that MiiR and Blue Bottle have already partnered together in the past on products which means they must be a good fit. I also found that Bespoke Post has worked with MiiR in the past so a relationship has been established with this company. Both companies are large enough to provide product at scale along with the ability to provide competitive wholesale pricing. Bespoke Post shares a similar customer which means the brands will benefit from the exposure leading to new brand followers and increased sales. A partnership between Bespoke Post, MiiR, and Blue Bottle Coffee is a win-win, not only for the brands themselves but most importantly for the customer.
Factory Direct:
In my research, I found factory direct options for some of the products. This option would allow for more products to be included in the package which would provide greater value to the customer. Factory direct items also increase profitability for Bespoke Post. The partnership brands can still be included for notoriety and recognition while mixing in some factory direct “non-branded” products to increase value.
Included Products:
Pourigami Pour Over Coffee Dripper
SRP $29.95
Product Link:
Embrace the trifecta of the award winning Pourigami- the world’s smallest, most durable and portable travel coffee dripper.
Fitting in your back pocket when not in use, the Pourigami’s three stainless steel panels orient and interlock for easy assembly, with machined grooves to ensure perfect placement for a secure pour over. An included case allows for easy storage with room to stash filters for the road.
Camp Cup
SRP: $24.95
Factory Direct: $4.00
Product Link:
https://www.miir.com/collections/camp-cups/products/campcup
Factory Direct:
Description:
This 12oz Camp Cup puts a modern twist on a classic. Its vacuum insulated so you won’t burn your hands. It features a press fit lid to prevent spilling and a convenient handle to make picking up your coffee mug a little easier. Use it for your coffee, tea, or your favorite drink you want to keep hot or cold.
Coffee Filter- 100 Pack
SRP: $8.95
Product Link:
Description:
Always stay in stock so a cup of coffee is just a pour away. The MiiR Coffee Filter is designed and created exclusively for the Pourigami. Its conical construction ensures water flows through all coffee grounds for a better extraction, resulting in a more flavorful cup of coffee.
Blue Bottle Coffee Classics
SRP: $19.00
Product Link:
https://bluebottlecoffee.com/store/blue-bottle-coffee-classics
Description:
What better way to convey coffee’s delicious variety than with this sumptuous sampler? Packed with three of Blue Bottle’s most beloved blends, the darkest espresso, and a seasonal selection, it’s the perfect gift for coffee newcomers and aficionados alike. Includes five 2-ounce sampler-sized bags of whole-bean coffee.
Blue Bottle Pour Over How-To-Guide (52 Pages)
SRP: $9
Product Link:
https://bluebottlecoffee.com/store/the-art-of-the-blue-bottle-pour-over
Description:
This guide teaches you the same brew theory and proprietary technique that Blue Bottle uses to teach their baristas, so you can achieve cafe-quality pour overs at home. It offers a brief history of the Blue Bottle method, which has evolved over the years as they continue to master the technique. It also includes a more basic method for beginners and an introduction to the art of tasting and evaluating good coffee.
Manual Coffee Bean Grinder
Factory Direct: $7.89
Product Link:
Description:
High-quality hand crack manual coffee grinder that includes an airtight jar to keep your coffee beans fresh. No batteries or electricity needed to operate this portable grinder so now you can enjoy fresh ground coffee anywhere.