Fjord Trends 2020
I have always been drawn towards understanding trends and how they can be used to drive innovation. Fjord is one of my go to sources when it comes to trends. They put out a great report every year that covers emerging trends in business, tech and design.
At the start of my career, author Marty Neumeier inspired my interest in emerging trends.
In his book Zag, Neumeier stated,”…When focus and differentiation are powered by a trend, the result is a charismatic brand that customers wouldn’t trade for love nor money. It’s the difference between paddling a surfboard and riding a wave…what trends can you ride?…When you look under the hood of a high-performance brand, you almost always find it’s powered by a trend…trend power is increased when a brand rides more than one trend at a time…trends are the tides that lift all boats.”
FJORD TRENDS 2020
Click here to download the full 2020 Fjord Trend Report
For 2020, Fjord has coined the years meta trend as “Realigning The Fundamentals: a once-in-a-lifetime chance to innovate in business models, services and products around new definitions of value.”
